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A fractional CFO for CPG brands, without the full-time hire
You’ve outgrown "the books are done." The decisions in front of you — what to price, when to raise, whether you can fund the next retailer PO — need a financial leader who understands consumer goods. We embed a fractional CFO in your business to answer exactly those questions, at a fraction of a full-time cost.
Clean books tell you what already happened. They don’t tell you whether you can afford to say yes to the 500-store order, what your real CAC-to-margin math looks like by channel, or how much runway you have once inventory eats your cash for 120 days.
That's CFO work. Most CPG founders hit a point where they're making seven-figure decisions off gut and a spreadsheet — right when the cost of getting it wrong gets steep. A full-time CFO is $200K+ and overkill at your stage. So the seat sits empty, and the founder carries it.
What a Thryve fractional CFO does for CPG brands
Cash flow forecasting through the inventory cycle. Model the 90-to-180-day gap between paying your co-packer and collecting from a retailer, so you see the crunch before it hits.
Unit economics and margin strategy. True contribution margin by SKU and channel, CAC-to-margin math, and the pricing calls that actually move profitability.
Fundraising and investor readiness. The model, the metrics, and the data room that get you through diligence — plus a founder who can defend every number in the room.
Retailer and expansion decisions. Whether a PO is fundable, what trade spend does to margin, and how to plan working capital for the ramp.
Board and investor reporting. Reporting that makes you look like the operator investors want to keep backing.
Ongoing partner, not a one-off
A fractional CFO isn't a project — it's a seat. We sit alongside you month over month as decisions get bigger: pricing, hiring, raises, new channels. You get senior financial judgment on call, and it scales up or down with what the business needs. (Have a one-time push — a raise, an exit, a turnaround? That's our CPG advisory work.)
Who it's for
Founder-led CPG brands past roughly $1M in revenue — scaling into retail, raising a round, or feeling the decisions outpace the spreadsheet. Food and beverage, health and beauty, apparel, household. DTC, retail, wholesale, or all three.
$158M+ in CPG revenue under management.
We've sat in the CFO seat for brands at exactly your inflection point.
FAQ
Questions, answered.
A bookkeeper records what happened; a controller keeps it accurate and on time; a fractional CFO helps you decide what to do next — forecasting, pricing, cash flow, and fundraising. We provide all three and scale the mix as you grow.
Usually around the point where inventory and channel complexity outgrow DIY finance, or when a raise, a big retailer launch, or a cash crunch is on the horizon. If seven-figure decisions are riding on a spreadsheet, it's time.
A full-time CFO is typically $200K+ all-in. A fractional CFO gives you senior financial leadership for the hours you actually need, at a fraction of that. Exact scope drives the number — a consultation gets you a real one.
Yes. Model, metrics, data room, and diligence prep — plus getting you ready to defend the numbers in investor meetings.
Let's talk about the decisions in front of you.
Book a free consultation and we'll map where a fractional CFO moves the needle — or start with a $399 QuickBooks Health Check to get the books decision-ready first.