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An engineer turned financial translator, Rhiannon helps founders see their story in the numbers. She leads the firm’s accounting operations and client strategy, bringing a systems-first approach to every engagement.
A mechanical engineer by training with a double major in Finance and Accounting from Georgetown University, she pairs engineering rigour with formal accounting depth. Her ability to simplify complex financial landscapes is what clients value most.
Background
- Mechanical engineer by training
- Double major in Finance and Accounting, Georgetown University
Articles by Rhiannon(24)
- Exit Readiness: What to Fix 12 Months Before You SellExit readiness 12 months out: what you can still fix in your books, what you can only document, and what weak add-back proof costs at closin
- DTC to Retail: What Changes in Your P&L and Balance SheetWhat happens to a CPG brand's revenue, gross margin, receivables, and cash when it moves from DTC to retail, with a per-unit P&L and a cash
- Trade Spend and Deductions Accounting for CPG BrandsHow CPG brands accrue trade spend, park short payments, and reconcile deductions every month, with a worked example from shipment to true-up
- Cash Conversion Cycle for CPG: Why Growth Eats CashHow to calculate a CPG brand's cash conversion cycle, how it compares to large food companies, and why a 50 percent growth year can eat a ye
- How Much Does a Bookkeeping Cleanup Cost, and How Long Does It Take? (2026)What a bookkeeping cleanup costs by months behind, what drives the price, how long it takes, and what finished looks like. Industry ranges,
- Best Outsourced Bookkeeping for Small Businesses in Dallas-Fort Worth (2026)Seven outsourced bookkeeping options for Dallas-Fort Worth small businesses, sorted by what you get back each month, with a 7-question check
- How to Price Jobs Using Your Own Job Costing DataPrice construction jobs from three rates in your own books: labor burden, overhead, and bid-to-actual slippage. Why markup pricing leaves yo
- WIP Schedules for Contractors: Are You Overbilled or Underbilled?Read a contractor WIP schedule: three formulas, a worked three-job example, what overbilling and underbilling mean for cash, and what sureti
- Job Costing for Contractors: Why Your Profitable Jobs Are Not Making MoneyWhy profitable-looking contractor jobs lose money, what labor burden really adds (44 cents per wage dollar), and how to set up job costing i
- My Controller Quit Without Notice. Here Is the 30-Day Plan.Your controller quit without notice. Lock down bank and payroll access in 48 hours, protect cash, close the month, then decide who replaces
- Does the SBA Require a Quality of Earnings Report? (2026)Yes, for 7(a) acquisitions of $3M or more from Oct 1, 2026. Who must order the QoE, what it covers, and why every unsupported add-back shrin
- What Is Gross-to-Net in CPG? The Waterfall, Line by LineGross-to-net in CPG, line by line: an illustrative $100 waterfall, why trade spend moves gross margin almost 15 points, and a three-bucket d
- Why Your CPG Brand Is Profitable on Paper but Broke in the BankYour CPG P&L says you made money but the bank says otherwise. Here is why profitable consumer goods brands run low on cash, and how to fix i
- The Founder's Guide to Reading Your Financial StatementsYour accountant sends monthly reports. Do you know what they mean? A plain-English guide to the three financial statements every founder sho
- Founders Who Read Their Own Financials Build Better BusinessesThe founders who can read their own P&L, balance sheet, and cash flow statement make better decisions and run tighter businesses. Here is wh
- The KPIs a Fractional CFO Should Be Watching for YouA checklist of the KPIs a good fractional CFO should be tracking and reporting every month. Use it to evaluate whether your finance function
- The 13-Week Cash Flow Forecast: The One Tool Every Growing Business NeedsA 13-week cash flow forecast is the single most useful tool for running a business through tight cash periods, growth ramps, or major transi
- Sales Tax for Growing Businesses: What Actually MattersSales tax is where a lot of growing businesses quietly accumulate six-figure liabilities without knowing it. Here is the plain-English versi
- How to Build a Chart of Accounts That Actually Tells You SomethingYour chart of accounts is the skeleton of every financial report you will ever read. Set it up badly and your numbers will lie to you for ye
- The Monthly Close Checklist Every Small Business Should RunA step-by-step monthly close checklist that tightens your books from haphazard to reliable. Use it as a template for an in-house bookkeeper
- Cash vs Accrual Accounting: Which One Does Your Business Actually Need?A plain-English explainer on the difference between cash and accrual accounting, when each makes sense, and the tax and strategic implicatio
- CPG Finance Glossary: The Terms Every Brand Founder Should KnowA plain-English glossary of the finance terms that come up constantly with retailers, investors, brokers, and accountants. Bookmark it.
- CPG Inventory Management and Accounting Checklist: What Your System Has to TrackA practical CPG inventory management and accounting checklist for brands past $1M: landed cost, 3PL counts, COGS by SKU, monthly close steps
- The Gross Margin Math Most CPG Founders Get WrongMost CPG founders calculate gross margin on a shelf price that nobody actually pays. Here is what your margin looks like once brokers, slott