Our Story, Values, and Team
Find out more about Thryve and the faces behind the company.
The story of Thryve
Thryve was founded on a simple yet powerful belief: the American dream is alive, and with the right support, anyone can turn their vision into a thriving business. This belief drives everything we do.
Rhiannon, a Georgetown graduate with expertise in finance, accounting, and engineering, saw firsthand how traditional accounting firms often fail to understand the unique challenges of small business owners. Having run her own business, she knew the relentless effort it takes to turn a dream into reality. Inspired to create a better solution, Rhiannon partnered with her husband Nic, who brought 12 years of business development experience and a gift for building trust and connection with entrepreneurs.
Together, they founded Thryve with a guiding principle: Think Like a Founder, Act Like a Partner. Combining Rhiannon’s financial expertise with Nic’s relationship-driven approach, they redefined how businesses are supported—focusing on collaboration, trust, and innovation.
Today, Thryve’s passionate team is dedicated to empowering entrepreneurs with personalized, responsive service and cutting-edge tools. Our mission is simple: to celebrate and support the entrepreneurial spirit, helping business owners not just survive, but truly Thryve.
Our Mission
At Thryve, we empower startups and small businesses with top-tier fractional accounting, strategic CFO guidance, and process creation—without the cost of full-time hires. Focus on your goals while we manage your financial operations. We’re dedicated to impactful results, exceptional customer service, and a dynamic partnership, turning our expertise into your success.
Our Vision
Thryve envisions a future where every business has access to premier financial and sales expertise. We aim to be the backbone of business success, turning our partners’ visions into reality. As leaders in financial innovation and growth, we set a new standard for financial and sales operations. Our goal is to redefine excellence by enabling our clients to achieve lasting success.